Matrix Partners India Invests Rs 20 Crore In Digital Music, The Owners Of vJive

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Updated: Matrix Partners India has invested Rs 20 crore in Digital Music India, a company which owns vJive, an in-store audio/video advertising and digital signage company. According to a statement issued by Matrix, their Rs 20-crore investment is part of the total Rs 100 crore fund raising plan of iJive.
vJive has customers like Vishal Mega Mart, Apna Bazaar Stores, and the Fame Multiplex chain.
vJive helps present the brand message at the right moment

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