The Wall Street Journal has a piece about Nayio, which has a new take on the music recognition services that seem to be doing well on mobile. “California-based Nayio has been selling a music recognition service in South Korea for a year now, allowing subscribers of SK Telecom Co. to hum a tune into their cellphone, and, for two cents, receive in return an SMS text message listing the songs it might possibly be.” This has the advantage over other systems in that users don’t have to be hearing the song in order to find out what it is, they just have to vaguely remember it. It has the disadvantage that it’s far more difficult to match badly hummed tunes than well produced tracks (Nayio returns a list of possibles with the percentage beside them). It does have one advantage for the company — if it can’t match the tune the customer blames themselves rather than the technology.
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