Time Broadband Launches IPTV Services; Interview With Co-Founder Tushar Shah

At the launch of Time Broadband’s IPTV service yesterday, Amit Dev, CTO and Director of Operations told me that they’ve deployed H.264 AVC technology for compression, which allows them to stream at around 1 mbps, picture of quality as good as DTH or CAS does at around 3mbps. Looking at a laptop placed in a kiosk at the venue, I noticed that the stock ticker was hazy, so I’m not entirely convinced. Time Broadband calls its IPTV services ‘MY TIME’, and the current offering (as per the release) includes over 100 TV channels (Free To Air and Pay), 10 Feature Films on VoD, 10 hours of Music, 10 hours of network games, 10 hours of chat and browsing and 100 TV to TV SMS. I spoke to Tushar Shah, Co-Founder and Director (Commercials) about TIME Broadband’s plans going forward:

How do you intend push user adoption of IPTV, since for most people, CAS and DTH are the only two options?
IPTV is a distinct service

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