Mobile, Digital Gets Large Premium For CFL License

The Canadian Football League (CFL) has ditched its long-term media partner, over-the-air traditional broadcaster CBC, in favor of cable sports broadcaster TSN. It’s the first time digital content is included in the license, including mobile content as well as broadband and interactive TV content, and TSN has reportedly paid a hefty premium to include that content in the deal. The financial details aren’t released, but news sites have some insider guestimates:
Winnipeg Sun: “The deal is reportedly worth about $75 million, which would be a substantial hike from the current $45-million, five-year deal that expires after the 2007 season.”
Globe and Mail: “Sources said TSN, along with its French language arm RDS, will pay the league about $16-million annually, or $2-million for each club…The current deal, in which TSN-RDS and CBC carry regular-season games, with the CBC providing postseason coverage, is worth about $10-million annually.”

Comments have been disabled for this post