Microsoft, Marketing and UMPCs: James Kendrick for InformationWeek

Informationweek_logo_260What’s this? InformationWeek is talking about how Microsoft botched the marketing for UMPCs? Great…another MSM-type article of someone who probably doesn’t even use a UMPC. Who wrote this thing?!? Oops….the byline says "James Kendrick"!

Ah, I knew it along and was just playin’ ya. James provides his thoughts to InformationWeek’s broad IT audience; many of which may not even have heard the term "UMPC" yet, so this is great news! Oh, and the article itself is a winner too. Give it a read to get "Mr. Kendrick’s" thoughts on how the devices could be better marketed, can be more effective than other options out there and who should consider a UMPC. Great…now I have to call "Mr. Kendrick" going forward…sheesh!

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