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Rajesh Sawhney, President Of Reliance Entertainment On BIG FM Online, Gaming And Music On Demand

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I spoke briefly to Rajesh Sawhney, President of Reliance Entertainment, about their plans for digital content:

On Gaming: Gaming is a whole new category of entertainment. It will be bigger in India than Bollywood and music. India is today in a situation similar to what China was in 2001. We want to be India’s biggest gaming destination and will be investing $100 million over the next 3 years. We’re getting more than 20,000 new users signing up every day, but there is a need to localize content. Advertising and marketing gaming is a small part of it