Rediff reports that Jaaydaad.com, an online property consultant, is looking to expand offline by opening 600 franchises across India. Jaaydaad.com will invest around Rs.24 crore, 20 percent of the total expected investment of Rs.120 crore. CMD S.K.Jain says that they expect to finalize deals worth Rs.1,000 crore by the end of March 2007.
exchange4media adds that Vishaka Communications has won the advertising duties for the Jaaydaad.com account, estimated to be worth around Rs.5 crore. The article doesn’t elaborate on the media mix, though I think it will have to have an offline focus, and use the portal to facilitate transactions.
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