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In a move which should generate a good amount of chatter in the vlogosphere, Podtech has signed “Original Vloggers” Jay Dedman and Ryanne Hodson to produce 3- to 10-minute shows twice a week, primarily interviewing personalities about sustainability. For an example of what the show will be like, check out this interview with Google’s Eric Case about his biodiesel car.
Jay and Ryanne, who respectively helped author the books Videoblogging and Secrets of Videoblogging, are well known in the vlogging community — Jay from his role on the Videobloggers Yahoo Group and Ryanne from Freevlog. But both Jay and Ryanne were broadcast professionals before they were vloggers. The show that they’ll be producing will be a television show that just happens to be distributed online, Jay explained.
Jay stressed how different the agreement with Podtech was from standard operating procedure in mainstream media. The deal allows them to retain ownership over the content they produce, which is pretty much unheard of in television. They’ll also be paid an undisclosed fixed rate for their work, instead of a share of advertising revenue. And of course, they’ll be free to continue vlogging for their personal sites as much as they’d like.
Podtech, which hired Robert Scoble away from Microsoft and later signed up Eddie Codel and Irina Slutsky of Geek Entertainment TV, is developing a reputation for signing up respected talent from the blogging community. What’s still a mystery is how they plan on generating the necessary return on the $5 million in funding that’s apparently paying for all this.
Look for more details and observations from Jay and Ryanne in video to be posted shortly on their site, Ryan is Hungry.
Update: Video announcement.