Reliance Communications has launched mobisodes of R.K.Narayan’s Malgudi Days, available on Reliance Mobile World. Apparently, the video clips are priced at Rs. 7 each (though it doesn’t mention how long each clip is), and there seem to be access charges for the mobisodes, at Rs.6 per minute. That seems rather steep. In addition to the mobisodes, ring tones (Rs.7) and wallpapers (Rs.5) are also being provided. Reminds me of how home video has emerged as a means of monetizing content once the movie is taken off theaters. Mobisodes will emerge as an alternative revenue-stream for content that would otherwise gather dust, but it will have to be compelling enough to compete with live mobile TV once that comes around.
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