Mobile Music: A La Carte Or Subscription?

Reuters has a summary piece on mobile music, concluding that “once Cingular adds over-the-air downloading, expected early next year, the true test of whether a subscription or a la carte model works best on wireless will commence…Cingular VP of consumer data services Jim Ryan believes wireless will rejuvenate the struggling music-subscription model. “We can double their base in the next 12 months,” he says.”
It also points out that business model aside, the important thing for mobile music is to get more people to use the service…I think it will be a while before the successful offerings become apparent…

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