Forget iPhone, Think Google Phone


The Observer of London is reporting that Google might be working with HTC and mobile/telecom giant Orange to build a Google Mobile Phone, which could possibly have Google software inside the device, and would be able to do many of the web tasks smartly. The device, article speculates, could go on sale in 2008. (Of course, we would all have forgotten by then… if it doesn’t happen.) Orange and Google, both declined to comment.

Their plans centre on a branded Google phone, which would probably also carry Orange’s logo. The device would not be revolutionary: manufactured by HTC, a Taiwanese firm specialising in smart phones and Personal Data Assistants (PDAs), it might have a screen similar to a video iPod. But it would have built-in Google software which would dramatically improve on the slow and cumbersome experience of surfing the web from a mobile handset.

It would be interesting to see if this comes to fruition. Google, in recent months has become increasingly aggressive about its mobile ambitions, and is pushing into the carrier space, though there have been some snags.

Google Phone, if you think about it is a reasonable speculation. Google has been aggressive in developing location based services, has amp-ed up its local search and mapping services. In addition, it has also been mobilizing its applications such as GTalk and GMail. YouTube, the video arm of Google, is beginning to embrace the mobile ecosystem.

Normally, one would not spend too much energy on this bit of news. However, presence of Andy Rubin on Google campus gives us a reason to pause.

Who is Rubin? He was one of the co-founders of Danger, the company that makes the Sidekick devices. He sold his last company, Android to Google for an undisclosed amount of money, and he has been holed up in Mountain View, California campus of Google, doing something.

No one knows what, but since Android was focusing on mobile, it is safe to assume that he just might be involved in Android. Danger, as you might know has become a multimillion dollar business based off the “compress web and take it mobile” technology developed by Rubin and others. Businessweek had reported that Android was working on a cell phone operating system.

One source familiar with the company says Android had at one point been working on a software operating system for cell phones. …. In a 2003 interview with BusinessWeek, just two months before incorporating Android, Rubin said there was tremendous potential in developing smarter mobile devices that are more aware of its owner’s location and preferences. “If people are smart, that information starts getting aggregated into consumer products,” said Rubin.

For Orange, this could be a valuable asset in its triple play ambitions. The company owns broadband businesses across Europe, and has access to 3G networks, and is owned by France Telecom. It could use Google’s web expertise to take on its rivals, by offering web-mobile hybrid phones, and at the same time get a slice of mobile advertising revenues. I know, sounds far fetched, but not out of the real of possiblity.

Your thoughts?


lowly lil mexican

Has anybody here actually used the Window Pocket PC? SUCKS! I was very happy when I bought my phone from Verizon, for about a week. WinOS on my phone, wow i can now develop for mobile on a platform i know! oh it sucks no support for anything useful!

MS really dropped the ball.

Try to log in to your bank acount from the MS supplied browser… sorry no javascript or vbscript support. The damn thing is just an HTML viewer. Many sites use javascript or vbscript to make the site, uhm, work.

Have you tried looking at youtube vids? oh sorry, no support for flash built in.

Have you tried to listen to Howard Stern online with winpocketpc? oh SORRY AGAIN… errors.

Eventually i learned that i could download the opera browser and now i had support for the scripting languages, the ability to view full pages rather than being forced to use the sucky mobile versions. But still no support for flash vids… and the battery dies out in like 10 min of opera usage. Good try opera.

i guess i could try to find a download for flash but now i have to buy more memory because the device comes with a little bit of bytes.

Apple dropped the ball.

when the iPhone came out, WOW it can do flash vids, scripting languages, and it can even stream Howard Stern Online.. woohoo! looks nice! cool touch screen! good amount of memory!… oh wait, slow internet, no physical qwerty, only on AT&T, top this off recently with no support for third party apps! apple cannot supply every app i want! and i cannot develop for it unless my users hack into their phones!

What are all these people thinking, i am a lowly little mexican and i know people dont want mediocre products and/or restrictions! Am I better qualified to be the CEO of these companies?!?! One could argue that its more profitable for them for certain reasons to be mediocre but that is no way to treat your customers.

But wait! a gPhone? GOOG has a history of making innovation happen, through free api access and a bunch of useful services. MS had mapping software, it used to cost $6000 for a developer’s tool kit. not anymore. why? cause GOOGMaps is free. MS Hotmail used to only allow 1 gb of free space, it has increased. why? cause gMail has more memory.

Power to GOOG! don’t screw up mighty tool for the masses and the developers of things for the masses and Robin Hood of software! GodSpeed GOOG, GodSpeed!


So i-phone has come and broken the business model of commodity “minutes and texts” that mobile operators have been competing in for many many years. The i-Phone (for nearly the price of a laptop!) offers content (i-tunes plus free wireless and data usage under O2)

Mobile operators have started to look at the ways and reasons people communicate. People are involved in social networks (twitter, facebook, myspace etc) and also spend a lot of time listening to music perhaps more than video messaging (what a waste of time that was!)or viewing/taking pictures & video.

I expect to see mobile companies teaming up with with Napster & other digital content providers.

Google have some of this already (you tube for example) they also have mobile applications (may appeal to business customers) they have google maps (add location based services or GPS to the handset) they have g-mail and g-talk and also get a better click through rate from mobile devices when using google search.

All makes perfect sense to me! the G-Phone will break the mobile business model once again.


The idea of a GPhone (Google Phone) looks good on paper but not in reality. It would be interesting to see the revenue model Google has planned for itself and the service fees for the end user.


who wouldn’t want to switch to a phone that can make free call whenever a network is available? that alone will make people to switch. Available network are only going to get bigger and better. with displays like vuzix and powerful PDA’s, Telcos business will follow the likes of typewriter etc.

Power to the people.

john Smart

i will never give up my iphone. google can do what it wants – you will only take my iphone away when you pry it from my cold dead hands.
PC people just don’t get it.

chetan mehta

the model of gphone is sexy
i hope it will be reasonable so that ican buy it
i loved it very much
waiting for the Gphone to come out in the market


There is a new info on this phone and it seems that a prototype has been shown to some carriers.

Clark Kant

YES. Thank you Google, You rock. I hope the google phone is as feature packed as the HTC Kaiser, as simple to use as the iPhone, and as open and fast as google and Wikipedia.

I would spend upwards of $1000 for such a device though I suspect google, in addition to the above three goals also will make the phone cheap and affordable for all.


The google phone should be loaded with the Phraze-It Keyboard. The Phraze-It Keyboard is a productivity software application for a uniquely innovative on-screen keyboard with large finger typing keys for touch screen phones and PDAs. The Phraze-It ® Keyboard allows users to type with their index fingers directly on the screen of touch screen phones in full sentences, including punctuation, to create complete emails, text messages and documents while on the go.


With everthing happening so fast Google Phone A await for the results this year cant wait to try it out


It is said that the Google Phone will be produced by the manufacturer HTC in Taiwan. Market start will be before Christmas this year – and they start with one million units.


Take a look at Gpn (Global Phone Number) at and you will undersatand that it is only a matter of time before an email address will be also your network phone number and that Google can either lead or follow.


When I first heard about the Apple iPhone, I was not very interested. This sounds very interesting. If they capitalize on the short commings of the iPhone, they could quite possibly dethrone Apple. If anyone can do it, Google can.


Looks like the former CEO of Symbian beat Google to it! AQA launches aFone – instant answers, presence, contact look up through network, and subsidised by the operators to retail at £1!


Apple is the “Gay Fashion” industry of the computer world. Hight price, excellent quality, marketed to fan boys.

I dont think any Iphone of GooglePhone will be a popular as everyone thinks. It will be very popular with the fan boys, and school girls.

For me, I will never buy one, I have no need for a 1k phone. I play PC games and do sofware development, I would never waste upwards of 1k for something as simple as a cell phone with internet access. Shit I could get a really nice motherboard and video card for that!


What services already exist for Google that can be easily transmuted for the cell phone experience?

Google Ads
If it’s introduced, it will be after the phone is released and becomes popular and will be viral in nature. To get paid to listen to ads before placing a call or texting.

Google Maps
GPS will give us maps and directions

Our email, alerts and everything

Google News
News updates tuned to your PC searching and reading of articles

Google Blogs
Not only do they own blogspot/ but their blog search covers hundreds of blogs and blogging services

Google Talk
Talk to your mates! What else?

Google Business News
They’ve got that for PC why not for a cell phone?

YouTube/Google Video
It will probably be marketed as YouTube for recognitions sake.

Imagine being able to cost compare while in the shopping mall? You’re not “held hostage” as some like to say by the retailers with large overhead and insurance to pay for.

Forget an important statistic or selling point on the way to a sales call? Check it on your collaborated works page!

Even if Google didn’t implement it’s internet search engine(which it will)there is more than enough Google content to overwhelm the average cell phone user. It can also be worked from the ground up to be displayed on a cell phone since Google has all the raw information. This isn’t about “bringing the internet to you” this is about “Bringing you to Google” which isn’t a bad thing! Now imagine them tracking people and recording “popular places” for statistics. you walk past a BestBuy and moments later get a text with the latest sales from that particular store(lets hope their instore site tells the same story…har har). Google has been good about privacy but with a simple GPS tracking phone, the statistics they can garner almost make the need to subsidize the phone useless, they just sell the information on where 10,000,000 million nameless faces have been in the past 6 weeks.

Onofrio ("Norm") Schillaci

I think the overall readership may have missed the hidden message on the Google Mobile Phone.

Read into the messaging, and I paraphrase the quotes “.. targeting the masses … not connected to PC and then internet”

Here’s the feeling we are about to see for the search engine visionaries ( )

Very clear to me, not about iphone competition, it’s about Google 2.0.

My gut says that in 18 months we’ll all talking blogging to what I am saying – this evening.

Cheers,and I’ll see you for my toast on this prediction! September 2008 ;-)

Lillian Weinreb




Orange, Oh Combien merveilleuse!!
The possible Gphone is a great opportunity for Orange to enter the American market via a new type of joint ventures. The Gphone is a great alliane between both companies. Google has estbalished its footprint and is looking to grow into a world class company, and Orange is seeking to introduce its self as a new service provider in the US. Orange uses GSM technology,unlike American companies, which uses CDMA technology, Orange and has a wide range of plans suited to everyone.

Brian Laks

I think the gPhone is definitely a real possibility. It all depends if Google thinks it is worth it to invest in a hardware device of their own, or if they would be content just supplying the apps to an existing device, such as Apple’s iPhone.

I think Google’s relationships that have been discussed, including those with Orange, HTC Taiwan (PDA maker and possible hardware supplier), and China Mobile (should be very interesting to see what these two will cook up), show potential for Google to make a serious attempt at dominating the future mobile arena.

Especially in light of the convergence of gps navigation and mobile handsets (as displayed by nokia recently at the 3gsm conference in barcelona), and the emergence of location-based social networking, the functionality offered by google maps and google local information could make for a compelling reason for them to enter this space.

But I think that even if they don’t come out with a handset, their applications will still make it onto the devices of the companies that do.

Edwin Enciso

I agree that the iPhone is the gPhone. Google is on the board of Apple because this gives them a leg up over competitors in development on the iPhone platform. The partnership allows each player to do what it does best: Apple hardware and OS knowhow complimented by Google mobile internet enabled apps.

Google will have a chance to compete with MS on even ground on the iPhone platform once there are as many iPhones as there are Windows Mobile devices. Through the Safari browser you have access to a powerful suite of applications, including office apps, you should have anywhere access to. This partnership will showcase the power of collaboration with Google Apps.

I look forward to Apple plus Google user friendly collaboration on calendars, docs, spreadsheets, and more. I’ve been furiously looking for information on Docs to Go and the iPhone. I am starting to let go of the desktop convention and imagining a web 2.0 enabled mobile software wonderland that is at my fingertips; thanks to my iPhone.


I see the only way Google winning this battle is for them to purchase Palm OS, re-brand as Google OS and beat out Windows Mobile. They are in for a big battle, because everyone knows how to use a PC, so they choose Windows Mobile… I think as we move forward the operating system should become less important, succeeded by the tools, connectivity and functionality that these devices provide.

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