The size of Yatra.com‘s media business is apparently Rs.5-6 crore, and Optimum Media Solutions has won the pitch for providing media planning, buying and implementation. So far, I’ve only seen cross-channel promotions, and the plan is to go beyond the TV18 Universe and reach out to other customers via print, radio and TV. Chandradeep Mitra, President of OMS says that their mandate is to come up with low-cost and effective solution for Yatra. Who’s doing media selling for Yatra, or will there be any at all?
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