On a slow news day, we thought we’d take a look at some startups:
AdvertisementIndia.com acts as an agent for booking ads in Print and online media. There are no advertising rates on display, and a representative contacts you directly with rates, based on your budget. Contrary to claims, not of much use to media planners who have pre-established relationships and extensive databanks. [source 1=”<a” href=”http://newmedia.agencyfaqs.com/ice_news/1576.html” 2=”title="agencyfaq">agencyfaqs</a>” language=”:”][/source]
Nautanki.tv claims to be India’s first online entertainment channel. The content is sourced (not UGC), and in the form of short clips. They’ve got stars to endorse the website and are currently beta testing. They have tie-ups with media buying houses for ten second ad spots, free inventory till Dec 15th. Commercial launch in Jan. I found the ‘Prabhu’ series funny (a sample), though the ad is irritating. Almost like UGC. Not all the programming is great…what I like is that they’re archiving their content, so it can be watched at any time.
Indian Shutter intends to compete with Corbis and Getty Images: they’re compiling India specific image content, and allowing users to sell their photographs online. They’re looking to maintain quality by fixing 300 dpi as the minimum cut-off for uploaded content. And protecting copyrighted content by displaying thumbnails and low-res watermarked previews. I’m not sure if there will be any quality control, but the search is fast, though that may be attributed to there not being enough stock of photos. Lots of amateur photographers around, so it could grow.
Some niche social nets:
Saffron Connect is a site for fans of Indian music, with an online music player that doesn’t require registration, to get things started. The site also features playlists, event listings and…blogs. There’s a funny picture battle feature, that might get people more involved
Jhoom is also a site that allows fans of Indian music/movies to connect. For the intellectually inclined, there are ‘Hot Topics’ for discussion, like on product placement in movies. Indian artists can also publish their own music. They seem to have money to burn – the launch party photos, with lots of stars.
Crickem is a cricket social net that seems to push the video content. Some of it is interesting, but I can’t watch it all day. Clubs and Video content…reminds me of the other cricket startup – Sixer.tv . There are blogs in this one, though I can’t understand why.
Suggested reading, especially if you’re a startup: The Boo.com story.