Mark Glaser of PBS MediaShift picks through the mystery of YouTube homepage videos and how they are chosen, and what are paid spots vs editorial spots. A good one to look at, considering how closely YouTube and its parent Google are now working with the likes of CBS and others, and how CBS is touting rating lifts in its TV shows attributing it to YouTube popularity.
Glaser lays it out on why it is important to be transparent: “The problem is that YouTube is not as transparent as it could be about what is featured on its home page, what slots are paid for, and what criteria it uses to choose the editorial picks. YouTube’s new parent company, Google, is famously tight-lipped about how it ranks search results, how it picks sources on Google News and other important decisions that affect the fortunes of many online businesses…Hiding the “YouTube juice”….could have worse implications for the site than hiding Google juice, because YouTube depends on the contributions of its army of video uploaders who might lose faith in the service if they believe promotional slots are rigged.”
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