Color Costs More

So way, way back I predicted Apple would bring back Black hardware. It began with the Nanos, and then the MacBooks were made available in similar style. Funny thing about the MacBooks is that the black version costs more than the white. The specs are slightly different, but ultimately you’re paying more for the black paint.

CrunchGear points out that Verizon has released a new version of the Moto Q smart phone. What’s different? It’s black. And it costs $50 more than it’s silver sibling. So are they following Apple’s lead with ‘color-coded’ pricing models?

I don’t think there are many instances outside these two where you’ll pay more just for the color of something (short of maybe the paint job on an automobile). Can you name any other instances I’m missing – especially before Apple so publicly started doing it?


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