The Deal Killer — When One Missing Feature Kills A Sale

When people say companies “just don’t get it” it’s not often clear what it is the companies are missing — and sometimes the companies do “get it”, they just disagree. However, in this little write-up on Wired it’s very clear what the company is missing — a standard earphone jack on a music handset. The device in question is the Samsung Blackjack, which has a proprietary port (for which the earphones have to be bought seperately, apparently) or Bluetooth. I’m not sure what Samsung’s game is here, but any handset that is targeted towards a particular content niche (music, video, games, whatever) should be as simple and as standard as possible, otherwise the potential market size is cut dramatically.

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