Bruce Renny, group marketing director of ROK Entertainment gave a talk at the Westminster eForum Seminar Series on Mobile Sports Rights, and this is a transcript of his speech. It’s interesting, bearing in mind he’s from Rok and therefore heavily geared towards shortform content as opposed to longform broadcast content…although he admits at the beginning that nobody really knows what will work.
He said you can’t really get global rights to major content… “I could get Fox News everywhere in the world except America. And I can get BBC World everywhere in the world except the UK. There is no such thing as a global play for branded news and certainly for premium sports.”
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