Atlas, the technologies business unit of online advertising biggie aQuantive has bought out ad serving company Accipiter, for about $30.3 million in cash. Accipiter sells ad serving technologies to web publishers in about 20 countries.
Accipiter has a long history: was founded in 1996 and has operated independently since 2002. From 1996 to 2002, the Raleigh, NC-based company operated under various corporate parents, including Engage and CMGI. Joining Atlas will be the long-standing Accipiter management team with co-founder and CEO Brian Handly coming on as SVP, Atlas.
Some more details in the release here.
Also read: “Merrill Lynch: aQuantive ‘Back On Track‘”
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