Blog Post

More About SI-Takkle; Revenue Plans

I wasn’t able to get revenue details into yesterday’s post on the Takkle-Sports Illustrated deal but via an email exchange with Jeff Price, president of SI Digital, can provide some now. Price said the revenue opportunity “comes from SI monetizing the Faces in the Crowd platform with 3rd party advertisers.” Also, SI can earn warrants in Takkle based on traffic. The long-term deal has performance hurdles built in.