Apple’s Role in Shifting Viewers Away from TV


How do you watch your television shows? After reading this post at Theocacao recently, I started thinking about my television intake. Having a couple young kids, I don’t watch anything live anymore. Thank goodness for DVRs!

But Scott and those who have commented on his post show some of the benefits of leaving television programming in the dust altogether. Obviously there’s the $70 or so a month in programming charges that would be the initial benefit. But of course there are other side effects like more time for family, reading, or whatever projects you may be interesting in working on.

So I began thinking about how I may approach a life without paid tv programming. Not quite the same as Scott’s project, but a start, right? Of course the networks are now providing some of their shows for viewing on the web. Good start. Then there’s the obvious option of the iTunes Store for tons of tv to choose from.

If I were to keep up with Lost and The Office, it would only cost me about $16/month when new episodes were out. Or just watch them online for free. The point is, Apple seems to be making strides in offline viewing of video content. They were the ones doing it before the networks started offering their own versions. The idea can only continue to grow and evolve.

Not to mention the great displays that Apple’s hardware offer for media viewing. Actually getting rid of a traditional tv seems more feasible than ever before.

Will most of us ever give up our televisions totally? Doubtful. But out options for viewing our favorite video programming in various formats is growing rapidly. Mostly due to Apple’s foresight in media delivery.



If I wasn’t under contract to DirecTV for getting an HD TiVo, then I would probably go with BitTorrent or the iTunes Store. Yeah, the $70/month bill sucks.

Chris McElligott

I hardly think Apple has made a dent in this market, Bittorrent is the thing studios are watching out for. I get all my favourite TV shows from it.

Comments are closed.