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The Tale of Traffic Numbers: Content Sites As Popups

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Yep, this debate will never end, and talks of sites using dubious methods has been and will always be around. NYT does a story about how some content sites, like and others are using pop-ups to inflate their traffic number. In this case, no, they’re not using pop-up ads on their sites, but serving themselves up in those ads units on other sites.
The story focuses on the example of, but it mentions others: Other sites in the last year include, the site of Conde Nast Traveler magazine;, part of the Forbes financial publishing group; and, it quotes a researcher.
In the case of, which has articles on luxury resorts and expensive spas, the site recently bought pop-up services from Zango, one of the largest adware companies. is also a page popper, the story says, though the company says it has taken steps to avoid inflating traffic statistics or upsetting advertisers.

One Response to “The Tale of Traffic Numbers: Content Sites As Popups”

  1. Same phenomenon in France where some companies found the "site under" method very useful to gain easy market share through Nielsen Netratings. Counter measures are being taken to "mark" those Site under to exclude them from the stats…
    Expect some decrease in the following PR …