The Next Generation of Web Workers

While not stricly work-related, this post by Alan Patrick of Broadstuff caught our eye. Seems New Media Age did a sponsored study on the mobile web usage of children between the ages of 6 and 13. We were reassured to find out that the next generation of the mobile workforce isn’t exactly updating spreadsheets and distributing white papers on their cell phones — yet:

Children like to share music with their friends and most of them play
music on the move. They spend money on downloading ring tones and other resources. A minority access the Internet on their phones.

More from the report [PDF] after the jump.

  • 80% use MP3 players, mobile phones or iPods to listen to music on the move.
  • 29% of the children say they use the Internet on their mobile phones at least once a month
  • 29% say they share music with their friends via Bluetooth
  • 22 to 25% download ring tones, music, games and pictures.
  • 21% say they like to play music out loud in public places.
  • 22% send emails using their mobile phones
  • 18% buy things for their phones.
  • Most children who watch videos on their phones watch videos they’ve made themselves

While Alan sees this as good news for the mobile music industry, what we see is a generation that takes their browsing home with them and are accustomed to always-on connectivity, instant access to content and mobile social networking. Getting them to sit quietly in cubicles may prove difficult.


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