TU Media’s S-DMB service in Sth Korea has signed up 950,000 paying customers who watch an average of 62 minutes per day, according to President and Chief Executive Officer (CEO) Young-Kil Suh. “TU Media is targeting 2.2 million customers by the end of 2007, according to Suh. By the end of the decade it plans to have 6.6 million customers, generating more than $1 billion in revenue, he said. South Korea has more than 40 million mobile phone users.”
This compares with the competing T-DMB service, which has picked up 1.8 million viewers but its advertising model is bringing in less than 10% of the revenue required to break even.
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