Telefonica has said it will refrain from launching mobile TV services until uncertainties with the service are worked out.
“If you listen to the engineers, technically it (mobile TV) is working, so we can have full deployment of (the service) all over the world immediately, but if we listen to customers, they do not understand the value proposition — is it a movie, is it a soccer event?,” Jose Maria Alvarez-Palette, Telefonica Latin-America executive president said at the ITU Telecom World 2006 conference here.”
He doesn’t say how close Telefonica is to finding a value proposition it thinks will be acceptable to customers, but it’s a fair bet that mass adoption in Latin America will be a few years behind mass adoption in Europe, which is still a few years away. Telefonica is reportedly seeking a mobile TV license in Spain, which are expected to be awarded by the end of the year or early next year.
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