Mobile2Win Ties Up With Saregama For Distributing Content Related To Music Album ‘Ladakh’

Mobile2win has inked a deal with Saregama for distribution of mobile content related to a music album ‘Ladakh – In search of Buddha’ by Rahul Sharma. The content, which will be made available via GPRS at the Mobile2Win zone, includes wallpapers, ringtones and music clips. Apparently, the content has been made available to both telcos and media entities to enable downloads. Consumers will also be available for lucky draw prizes, though the release doesn’t mention details. That’s a lot of push for the album content. It’s not clear from the release whether the music is available or not. I tried to search for it on Airtel Live – couldn’t find it, so I guess they distributed it yet.

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