Disney’s “Pirates” sells 5M DVDs. Good news for Apple?

iPod w/Johnny Depp

Disney’s “Pirates of the Caribbean: Dead Man’s Chest” sold 5 million DVDs on its first day of release (Source: Yahoo! Movies). The title is also available on the iTunes store. This is exactly the kind of news Apple needs to get more movie studios into the iTunes store.Earlier in the year, news spread of both Wal-Mart and Target fearing cannibalization of DVD sales because of online downloads of Disney movies. Movie studios are thought to share the same opinion – that downloadable movies means the death of DVDs and their nice profit margins.

However, “Pirates” is available at retailers as a DVD purchase and on the iTunes store. Apple could use this success in negotiations with other movie studios, showing them that downloads and DVDs can coexist without harming the movie studios’ bottom line.

I’d be interested in seeing the download numbers for the “Pirates” in light of the stellar sales of the DVD.


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