Viacom CEO Excited About Mobile

Viacom CEO is projecting US$500 million in digital revenue for 2007…most of the article is about sites like YouTube and “enforcing rights”, but there’s an interesting paragraph on mobile.
“He’s excited for the potential of mobile, and noted that in the U.K. Viacom’s share of the mobile-content market (ringtones and video, for example) is greater than its share of the TV market, thanks to Europe’s more advanced mobile market.”

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