VH1 Launches Celebhead For Mobile

VH1 Mobile is launching a made-for-mobile series described as “US Weekly meets Being John Malkovich“. It will be a shortform parody shot from celebrity’s-eye view. “VH1 said the combination of viewing it on hand-held screens and shooting a first-person view creates a “unique comedic effect” that it hopes will set it apart from similar programming…All episodes will be available on VH1 Mobile’s cross-carrier mobile video services and on the VH1 website.” There’s no word on pricing, but the full first episode is available on the website. Naturally, it’s about Paris Hilton. (Press release)