NYC Mixer Tonight: Great Attendance; Some Lessons


Our NYC mixer tonight was a big success in terms of attendance (nearly 600 by first count), but as much as we thought we learned from the last mixer here, we still aren’t there yet organizationally. Hosting large events in NYC is a challenge at the best of times, and during one of the busiest weeks, well…you know the rest. Then there’s the portion of the editorial program, where some people were, in one word, rude. While all of us at our sites feel privileged that we get so much love from our users, we need a serious rethink on how open we can keep these mixers, especially in NYC. In theory, this venue was large enough but as the crowd got much bigger than even the last mixer, it seemed much smaller, which is our mistake.
Anyway, thanks to all of you who came, and our apologies on tonight’s snafus. Next time, we’ll do even more due diligence on the venue.
Some early reaction here (we hear you, Steve). Donna Bogatin has a good overview of Gordon Crovitz’s Q&A, here.
The NYC mixer sponsors were Platinum: The Jordan, Edmiston Group and IBM Media & Entertainment and Gold: NBC Universal Digital Media, Copyright Clearance Center, Inform Technologies, and PalTalk.



I just attended the London mixer, which had much the same problems on the A/V front. I agree with Tad that a mixer, with booze, is not the place to expect rapt attention. If you want that, take a page from the NYC Video2.0 Meetups, and have a regular meeting in an auditorium in which presenters have 5 minutes to discuss their companies, followed by 5 minutes of Q&A.


with all due respect, to repeatedly refer to your audience as "rude" is rather missing the point. Lessons learned? hardly.

first of all, because of the density of the crowd (claustrophobia, anyone?) and the miserable accoustics/speaker placement, it was impossible to understand anything being said. and from most "vantage" points it was impossible to see the speakers, ruling out any possibility of advanced lip reading.

secondly, the nature of a "mixer" and the descriptions leading up to the event do not lend themself to a long pause to listen to speeches or interviews. I for one would have like very much to have been able to hear or see or glean something of value, but sadly it was not to be.

if there was room to be comfortable – not subway at rush hour conditions, if there was any hope of seeing and hearing the speakers, if we had a better idea of what to expect, it would have been great to see.

instead, we were crammed in like sardines and then called rude for not shutting up and staring at each other's heads while something (not sure what) was supposedly going on.

does that mean we're riff raff? doesn't make sense. seems uncalled for.


I was not there so no comment about the snafus. But I will say this, there are many people who lack substance but have the ability to dress nice and smooth talk yet they probably could careless about what was discussed etc as long as they are with the "in" crowd.
As I see it there is a bubble and hopefully PaidContent will make it a point to discuss the topics in a way to tame the HYPE.

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