Independent review and rating magazine Consumer Reports has done a piece on the mobile industry, and ranked the industry with other “perennial low-scorers”. The magazine found that “fifty-four percent of readers who switched carriers in the past three years attributed their decision to poor service, while 33 percent sought a better price”. This could be why some carriers are seeing mobile content more as a way to keep customers than as a way to greatly increase ARPU.
Unfortunately content wasn’t mentioned in the article, at least in the RCR one…the handsets were rated on voice and features (ease of muting, ringer, external memory, Bluetooth voice, camera resolution and analog backup), and a lot of the phones that did well were the cheaper ones. “The magazine said that slightly higher overall scores for GSM phones over CDMA phones were due to GSM’s “inherently longer battery life”.”
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