Marketing company Meteor Worldwide has formed a partnership with reality producer Reveille to launch a mobile content delivery company. The service will be called Pliq and will repurpose exising shows (like The Restaurant, $25 Million Hoax, Meet Mr. Mom, The Club, House Wars and Adrenaline X), and Reveille will also create original branded content for Pliq.
“The ad model for Pliq programming will include both 15-second interstitials (before, during or after editorial content) and brand-sponsored or brand-integrated series”. There’s no word as to how the content will get onto mobile handsets, but there are some big-name clients mentioned which will help.
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