Online Micro Payments Will Make Online Casual Gaming More Profitable

In an interview with CIOL, Preeti Desai, COO Digital Business, Hungama says that around 24 percent of youth online are regular online gamers, accessing free gaming sites. Their site – Gaming Hungama – is supported by sponsored games and advertising.
Two interesting observations:
– On mobile gaming: the replacement market for handsets helps the mobile gaming industry grow.
– “Online micro-payment solutions will help packaging customer friendly revenue models. Casual gamers are willing to invest in pay per use fee but would be unviable for the Indian environment as of immediately. The far more profitable model combines monthly subscription fees with incremental purchasing opportunities – small monthly fees to certain games and levels.”
Read the entire interview here.
Of course, first you need to develop compelling content that users will be willing to pay for. Casual gaming sites will have to depend mostly on advertising for revenue, since there will always be that fear of driving away users if access to content is subscription based.

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