A rejuvenated CNBC.com launched on Monday, and besides the requisite facelift, it now offers much more video content. Paying subscribers can now browse video archives as well as watch streaming video of their live feeds from their news desks in Asia, Europe and the United States. The expansion of the site comes after parent company NBC Universal allowed a five-year content licensing agreement with MSN to expire.
Web-only features will include the new “Market in a Minute” summary running twice each hour and a stable of new blogs to compliment coverage in markets like Pharma, Tech and Real Estate as well as one for each of their regularly scheduled programs.
A neat feature is a detachable stock-ticker widget that will notify registered users when news or personalities from companies they are watching will be featured in video segments. Windows Media Player 9 is required to view video, and Firefox users will need to download a special plugin to access the viewer.
Produced at a new all-digital facility in Englewood Cliffs, NJ, the channel’s programming seems a natural fit for the web-savvy business world, and proves another example of NBC Universal’s more aggressive online video strategy. The bloggers at Jossip, however, are waiting for the Fox business news shoe to drop.