Seventymm.com Awards Creative Duties To TequilaIndia

Online DVD rental company Seventymm.com has awarded its creative duties to TequilaIndia, the interactive arm of TBWAWorldwide. The agency will handle creative, mass media advertising, CRM and BTL services of Seventymm. The account size is expected to be around Rs 7-8 crore, reports Exchange4media.com.
Seventymm is TequilaIndia’s first account. The agency kicked off its operations in India on November 15, 2006.
Seventymm, which raised $7 million in second round VC funding from Matrix Partners India, had in October awarded the media buying duties to Quasar Media, a Delhi-based online media buying agency.
Exchange4Media.com has a story on TequilaIndia, the interactive arm of TBWAWorldwide. Awanish Kumar is the Head of TequilaIndia. They plan to ramp up the staff to 60-70 people by mid-2007. They will operate out of Bangalore, Delhi and Mumbai.

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