Reed Business Information Acquires Online Lead-Gen Firm BuyerZone.com

Reed Business Information, the B2B media firm part of Reed Elsevier, has been hungry for some acquisitions of late, and has bought BuyerZone.com, an online lead generation company. Financial terms were not disclosed.
The BZ marketplace links prospective buyers to qualified suppliers in about 125 business product and service categories. These include office and industrial equipment, telecom, technology, software
services, human resources, financial products and retail services. Among other things, BZ’s search engine marketing expertise will assist RBI in growing its marketing and editorial reach across industry sectors.
The company was founded in 1992…its investors were include Bessemer Venture Partners, Commonwealth Capital Ventures, BancBoston Ventures, Flagship Ventures and Women’s Capital Growth Fund.

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