Mobile Video/TV Gain Media Interest

There’s a couple of good articles about mobile video and mobile TV, more feature articles than news but with quotes from some interesting people.
Digital Spy has a piece on mobile TV, detailing some of the bigger deals done recently and arguing that just because it’s successful in Korea and Japan doesn’t mean people will take it up in the US and UK. It goes on to say that “research in the US found that sport was top for mobile content usage, with entertainment, news and humour making up the top four”, and the industry has to get away from “girls, game and gambling”.
However, it couldn’t answer the question as to why more people weren’t taking up the services…Nicholas Wheeler, managing director of mobile news channel ITN On tried, but could only come up with “perhaps it’s that we haven’t yet created something they want to engage with, or that perhaps they don’t actually know what their phone can do, which is probably a more common occurrence…But even if they do know, maybe the parts they need are too difficult to find, and there’s certainly a big marketing job that needs to be done in terms of making that clear and available.” So, he hasn’t a clue, only some vague ideas.
Perhaps the wisest quote was from Geoffrey Ellis, senior vice president of development and distribution, Walt Disney Television EMEA, who said: “It is Disney channel’s audience that will determine the new channels of the future. What we as TV executives call ‘new media’, kids don’t call anything at all. Kids are very comfortable in this world, frequently consuming four or five things at once. Have we really thought about the impact that this competition for kids’ attention has on our businesses or on our business models? If we’re honest, nobody’s really certain of what some of these businesses will be.”
The Christian Science Monitor has a piece on mobile video, and the things producers have to do differently to make video work on the smallest screen, with some quotes from Frank Chindamo at Fun Little Movies. It ends by comparing the efforts of people producing mobile video to the efforts of people producing movies for iMax theatres, which was a nice touch.

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