Amazon, HP Will Try Digital Publishing; Should Expand Titles Available In Long-Tail World

If you can print it they will buy or so goes the logic here … A new deal between printer giant Hewlett-Packard and Amazon marks the latest attempt to make publishing on demand work in the digital world. This one involves high-speed Indigo printers with accompanying software that HP is pitching to Amazon, other retailers and publishers as a solution for inventory management and the demand for titles that have gone out of print. Vyomesh Joshi, head of HP’s printing business, told the FT: “With an internet as an enabler, we believe there is tremendous demand for customers to get to that long-tail content.” Amazon said it will “significantly” increase the number of titles that can be sold.

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