Martha Stewart Omnimedia Explores Media Acquisitions With PE Firms; Online One-Third By 2010

Not much news here, despite what it sounds in the headline…Martha Stewart Living Omnimedia CEO Susan Lyne spoke today at the Reuters Media Summit, and said the company has explored buying magazines and Internet companies in partnership with private equity firms, but is not interested in going private itself (being bought out by PE firms).
“We’ve spoken to a lot of private equity companies, but when we speak to them it’s more about let’s partner,” CFO Howard Hochhauser said. “We have great management and great content; they have money. Let’s marry the two and let’s see what we can do together.” Added Lyne: “It could be anything from small Internet companies that have an application or a user base that we think would be accretive, or another brand that we think we could do for that brand what we’ve done with our core brand.”
Also, she said that the company expects to generate about a third of its EBITDA from its Internet business by 2010.

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