The post-lunch session was on ‘Converting Offline to Online’, and starting things off, Rajeev Gaur, VP & COO, Times Business Solutions spoke about the strength of the product being critical to creating customers. Though people now often spend more than they earn, they still don’t have confidence in giving their credit card numbers. The law still backs the customer, and does not support the merchant, who also needs some security against fraud. When Times did ads2book
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