Close on the heels of its partnership with YouTube, the second largest US mobile carrier, Verizon Wireless, a joint venture of Verizon and Vodafone, announced a distribution with Revver, a Hollywood, CA-based video start-up, that has received a lot of attention for sharing advertising dollars with video content creators.
As part of the deal, Verizon Wireless customers who subscribe to its VCast service ($15 a month) will get content from Revver that will be updated twice a week. The twice-a-week refresh makes you really wonder if Verizon has a handle on the whole user-generated video revolution. In the online video world, the hot videos change almost by the minute, and Verizon’s updates would seem glacial in comparison.
Regardless, the only winners in this deal (we were desperately looking for some) would be Revver content providers, who get half of the advertising revenues generated by their videos. If VCast can create more views for them, its only going to help them. Yes, that is if there are enough people actually using the Verizon video service.
Revver, known for being the company that now hosts LonelyGirl15, will offer five channels as part of its VCast offering: Editor’s Picks, Viral Video Classics, Laughs, Animation and Cute Overdose.