Nick Wright, a Research Associate at the Wireless World Forum, has described a roundtable about the mobile industry and youth held at the mobileYouth summit. There’s a lot of interesting stuff here…he said that in terms of youth, mobile music should be seen as a way to increase loyalty and reduce churn rather than a revenue generator.
“At 33%, the UK mobile operators not only have the highest churn rate of any country but this is also the highest churn rate of any service industry in the UK. That
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