Blog Post

Conde Nast Takes Away Operations Of Magazine Websites From CondeNet

Magazine firm Conde Nast has transferred operations and maintenance of its individual magazine websites from its interactive unit, CondeNet, a change that will give those titles’ editors more flexibility in developing their sites, MediaWeek reports.
The 27 individual sites for such titles as Glamour, Jane, and Vanity Fair, will now report to John Bellando, COO of Conde Nast…CondeNet will continue to run the destination sites like Concierge.com and Epicurious.com, as well as still handle online ad sales functions, with involvement by the Conde Nast Media Group and the individual magazine publishers.
The changes come after internal friction about the earlier structure
Related:
Conde Nast Insiders Are Unhappy with Digital Business Setup: Report
— <a href="http://www.paidcontent.org/entry/conde-nasts-net-awakening-new-yorker-and-others-just-front-end-sites/" title="Conde Nast

One Response to “Conde Nast Takes Away Operations Of Magazine Websites From CondeNet”

  1. And so the pendulum swings: the Empires grapple with the need to get their Traditional Triad organizational structures to adapt to the FAF needs of new media ("Fast And Flexible").

    They now see the need to adapt to a unified brand approach and an ad- and audience-driven model … yet are hamstrung by traditional organizational structures (who between Edit/Sales/Circulation owns which turf and can be held accountable for what … when all of the elements affect the others' performance?)

    The ones furthest ahead: the smaller publishers and the B-to-B world. Easier for them to form a unified shared direction and implement it effectively — those who are furthest ahead all fall into this category.

    Which B-to-C Mega-Companies to watch? Offline, Time Inc. always leads and the rest follow. Hearst however is becoming an equally smart player on the web and may establish the future. Time will tell (no pun intended)….