Americans Would Surf Mobile Web If It Was Better — Molecular

Analyst Molecular has released a spot survey (Kelton Research conducted the survey between November 2nd and November 8th, 2006, targeting 1,000 adults over the age of 18) showing that a significant number of US adults would use the mobile internet if the experience was better.
–One out of four American adults (26 percent) say they would use their mobile phone or handheld device to access the Web if mobile web pages were easier to navigate. For Americans between the ages of 18 and 44, the likelihood they would use their mobile phone or handheld device to access the Web is even higher: 32 percent or one out of three.
–More than one in four Americans with a mobile phone (28 percent) say that they’d like to use their phone or handheld device for purchases and financial transactions, but the companies with whom they do business make it difficult to do so via these devices.
–58 percent of Americans disagree that data sent over a mobile phone or handheld device is as safe as data sent from their personal computer.
This could be an indicator that the services need to be improved, or it could be an indicator that companies need to do more promoting about the latest advances in the mobile web — or both. For example, that last figure is a little odd…

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