Sifymax has tied up with Sony Entertainment Television for webcasting footage from Big Boss, the Indian version of reality show Big Brother. [via release]They’ve hosted a site for it here, and also available is footage that was not shown on TV, apart from wallpapers, audio tracks and contests.
I think there lies opportunity in additional footage, particularly behind the scenes footage for SifyMax online, as it does for Star 7827 Voice for audio content for Sony serials. But in case of Sify-SET, will SET be plugging SifyMax content on TV? I’m still having problems streaming video from the Sify site, so could somebody me help out? If you’re able to view the content, do leave a comment.
Also, interesting that Sify can be involved now with reality shows in different parts of the value chain – for some shows, they can hold auditions at iWay cyber cafe’s (Rs.50 per person) and then webcast content from the shows. But is it making them money yet?
Related:
– Lakme Fashion Week To Be Webcast Live On Sify Max
– Talent Hunt On Internet: Zee Ties Up With Sify
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