Blog Post

Why Aggregation & Context and Not (Necessarily) Content are King in Entertainment

Bear Stearns analyst Spencer Wang has come out with a report on, well, Long Tail, but this one focuses on what he calls the mid part of the content and distribution value chain, where he sees the most value in the long run…that mid part is the part of aggregation-and-context players in the market, with the theory that “Value of aggregation and brands increases with exponential increase in content choices.”
This chart below has some detail:
image

7 Responses to “Why Aggregation & Context and Not (Necessarily) Content are King in Entertainment”

  1. Dennis Faust

    We've noticed that users are not only more responsive to but are also more entertained by contextually presented content. If presented within context even advertising goes from being an annoyance to adding to the user's experience. The resulting product, Sideklick, works as a contextual TV for IM. While the user IMs they are creating context and that context drives what content is presented to them. It's much more difficult to describe than to experience. Kids get it in seconds. Hyper aggregation and contextually presented content are going to rule because the user gets more entertainment with less effort. Filtering out garbage and searching require enormous effort.