Blog Post

Wal-Mart Launches Movie Digital Download Bundle; More Coming

imageWal-Mart, whose forays into music downloads till now haven’t panned out, is now dipping toes into the movie downloads business, conceptually a more natural fit for the biggest retailer of DVD in U.S. It has launched an exclusive “Superman Returns” DVD (a Warner Bros. movie) bundle containing a video download option with purchase of the physical DVD: With the purchase of the physical DVD, the users can also choose from three download options — $1.97 for portable devices, $2.97 for PCs/laptops, and $3.97 for both portable players and PC/laptops.
The DVD will come with a video download “feature sticker” on the cover. Customers will then have to log on to, enter the promotional code, and select their desired download format.
The company will also test additional DVD bundles as well as offer a beta version of a video download service, which will include movie and TV content, it said. Some more details about it here in the release. Also read the service FAQs here for a lot more info. It has the similar restrictions as other movie download services: “You can backup your videos to DVD, but they will only play on a PC with the corresponding license. They will not play on other PCs or DVD players.”
Couple of questions I have which no one will answer on the record: What does this do to the back wrangling over other retailers or stores like iTunes offering movie downloads and Wal-Mart’s stance on it? What happened to Apple and Wal-Mart discussions over an alliance that could allow the giant retailer to profit from iTunes video downloads?
Apple and Wal-Mart In Talks Over Movie Download Revenue Share; Studios Wait Until Q4 End
Warner To Help Wal-Mart Launch Movie Download Site and DVD Burning Kiosks
Target, Disney in DVD truce; Controversy Over iTunes Movie Downloads Pricing
Major DVD-Seller Target Wants Level Playing Field From Studios: Report

One Response to “Wal-Mart Launches Movie Digital Download Bundle; More Coming”

  1. Michael Kelly

    Mike & David~

    Just saw this today & it made me think of both of you – not sure if you saw this or not…..

    Hope you're well! Hope you had a great Thanksgiving!!!