Perfetti Launches Marketing Campaign For Chlormint; Mobile2Win Doing The Interactive

Perfetti has launched an interactive campaign for Chlormint to be run until Jan 20- via SMS (8558), IVRS and online. Mobile2Win is their interactive agency. There’s a lakh of rupees up for grabs every day, and a Nokia 6030 that is being given away every hour. Aji Joseph, Head-Sales and Business Development for Mobile2Win says that they expect this to be the largest brand marketing campaign in India till date. Details at Agencyfaqs.
Sure does seem to be a big marketing campaign, and is being supported by advertising on TV as well. I’m just wondering what kind of deliverables would typically set for such digital campaigns.

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