NBA In Talks To Sell Stake In Its Digital Media Properties

So said NBA Commissioner David Stern at the Reuters Media Summit in New York today: it is exploring selling a stake in its digital assets, which include its cable TV network (NBA TV) and its website (NBA.com), to a media company, though he did not say with which companies. Time Warner owns a 2 percent stake in NBA TV, and the league has TV deals with Time Warner and Disney.
“We are thinking about expanding the ownership base of our digital assets to include a media company. We anticipate a new deal will make both NBA TV and NBA.com more robust. We have made it clear that for us a discussion of all of our assets on a global scale is available.” In lay terms, it means they are still scouting…so for now, vaporware.

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