The Fuzzy Math of Digital Revenues

A good story about how big media companies denote and report digital media revenues in their earnings statements and filings…”While each of the main media companies defines digital slightly differently, everyone seems comfortable projecting the same revenue: about half a billion dollars.” Of course that’s only for the top 3-4 TV-network owning media firms.
The story goes on to say that the problem for analysts is figuring out what is being counted as digital revenue. Is it video advertising? ITunes-download fees? Banner ads? Social-networking sites? Wireless? Online sales of ringtones and Bill O’Reilly coffee mugs? Of course, if they are significant, they will have to disclose.

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