Juniper Research has reached a report predicting that the mobile adult content market wil grow from $1.4 billion in 2006 to over $3.3 billion by 2011, with the largest market being “the well developed and high priced” European market, the Asia Pacific region running a close second. “Over the whole 2006 to 2011 period Juniper estimates that mobile adult entertainment services will generate an impressive $14.5 billion in revenues, with Europe contributing 39% and Asia Pacific 33%.”
This is why I have a hard time getting a handle on the adult mobile market…a lot of people in the industry claim adult content is the driving force behind mobile content, and makes up the majority of content sold, but every analyst sees the market as being relatively small compared to mobile video, music and games. It could be that people are overestimating the importance of adult content, especially when they have to deal with it themselves, or it could be that analysts are overestimating the future market in other areas or underestimating the mobile adult content market. I guess the safest thing to do is wait until 2011 and see what happens.
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